The right team at the right place at the right time!

We are committed to providing you with the best possible financial, marketing and support services possible. We use the latest technologies including top of the line systems and technology.  Our services include a review of critical processes, systems and procedures to effectively streamline your back office accounting, improve workflow processes and integrate systems to provide best practices and productivity customized for your business goals.

We wish to be viewed as your business partner. And as a business partner, we share in the desire to keep your company operating at its maximum potential. 

  Mim Davis, President/CEO        
Email:  mimdavis@md-a.com


  Rita Shroff, Marketing Consultant     
Email: rita927@gmail.com     

  Delia Milner, Strategic Planning & Project Manager      
Email: delia.millner@sbcglobal.net

  Ronnie Basu, Outsourcing Project Manager
Email: ronnieb22@gmail.com
























  

  Mim Davis, President/CEO  ~ 1997 - Present

Established full-time consulting practice that provides financial, management, systems, and business consulting to service-related companies; specializing in the advertising agency, design, public relations, media, marketing & communications industries.  Performed advertising agency accounting system searches and reviews for agencies.  Provided financial, accounting, systems, management and marketing services. Furnished support in the areas of accounting, forecasting and budgeting, cash flow, management, procedures, training programs, seminars, financial and strategic planning needed to help improve productivity, efficiencies, growth and profitability for clients.

• Industry specialist - Over 25 years experience specifically in the accounting, systems, media systems and advertising/communications industry.
• Full understanding of the unique situations and pressures of advertising business environment to help in the development of effective strategic plans and solutions.
• Understanding of the interrelationship between planning, accounting, general management, creatives and integrated management information systems.
• Ability to relate operating budget, capital budgets and cash flow forecasts to operations, management decisions and strategic plans within advertising agencies.
• Developed cost accounting systems to track and improve client profitability within an agency.
• Professional skills in creative materials, writing documentation and providing group training.
• Excellent relationships with area bankers, lawyers, accounting firms, new business and marketing consultants, human resources and employee benefits providers.
• Instrumental in developing better systems of internal control and providing continued assistance, implementation and consultation throughout the year.  

Client Roster (Past & Present):

The Marketing Continuum, Inc. - Dallas

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  Rita Shroff – Marketing Consultant

Results-driven communications professional with 10+ years experience in creating and executing all aspects of strategic planning.  Expertise in Brand Marketing, Media Strategy, Planning and Negotiation, Target Analysis, Budget Allocation & Maintenance, ROI & Sales Analysis and Merchandising.

Work Experience:

Senior Communications Planning Supervisor: ZenithOptimedia. 2008-2009 – International media strategy and buying agency with offices in 72 countries.

Media Supervisor: The Richards Group: 2006-2008.  Dallas-based branding and full service advertising agency offering a full range of advertising, marketing and interactive solutions.

Provides strategic, tactical, project management and business management services as well as high level marketing review and analysis of current programs.  Works with leadership to develop, collaborate and integrates business strategies and initiatives.

• Develop and manage implementation roadmap utilizing highly accomplished multi-tasking and organizational skills to produce quality-focused, results-oriented solutions with diligent discernment for details  Execution of projects from concept through delivery by managing day-to-day assignments, measuring progress, quality assurance, and making course corrections to deliver projects accurately, on time, and on budget
• Provide mission-minded leadership and motivation for the development of team members through dissemination of information, coaching, training, delegating responsibility, and furnish project resource management
• Collaborate with programmers/developers from conception to production on a CRM desk-top application whereby defining requirements, conducing testing, monitoring usability and establishing enhancements
• Assess and develop new marketing initiatives, analyze existing and new business opportunities, create incentive programs and manage new product development in order to refine business/marketing strategies
• Oversee planning and execution of special events, trade shows, vendor booths, teambuilding meetings and activities, presentation engagements, and other ad-hoc marketing efforts
• Able to sustain coordination among affected stakeholders, including senior leadership and able to insightfully work closely with both creative and account service teams while managing expectations
• Passionately and effectively present and communicate precise information to a diverse audience through presenting, participation and leading meetings to ensure proper execution and representation

Work Experience:

VP Special Projects:  Brower Holdings, LP, Dallas, Texas – 2007- 2009.   Guided the establishment and launch of a high-end furniture retail store, managed the completion of a 10,000 sq. ft. élite custom-built home, and drove marketing initiatives for a sub-prime auto finance start-up company to the point of investor purchase.

VP Business Development & Operations: RATLIFF HOLDINGS LP, Waxahachie, Texas – 2006- 2007.  Lead business development, project management and marketing efforts in the creation of three start-up businesses

Senior Marketing Manager: VERIZON COMMUNICATIONS, Irving, Texas – 1999 - 2003

-         Senior Customer Relationship Management (CRM) Marketing Manager

Design, development, and implementation of a Consumer High Value Customer Experience program

-         Senior ‘Desktop Solutions’ Marketing Manager

Led a real-time, web-based, Customer Relationship Management (CRM) software application project

Regional Account Representative: NETWORK MULTI-FAMILY SECURITY, Virginia – 1995 -1999. Coordinated marketing and operational functions of monitored alarms for over 100 MDU properties in 10 states

  Ronnie Basu – Certified Project Management Professional

Results-driven Management & Sales professional with extensive experience in Information Technology, Sales, and Client Management with strong customer facing skills.  Experienced with directing complex, multi-site technical projects towards successful implementation and delivery within the constraints of time and budget.